I started in Product Marketing at Vauxhall Motors, sitting with brand managers on price positioning and competitive sales mix. That year taught me the thing I've built a career on: a campaign is only as good as the thinking underneath it, and the thinking has to be evidenced.
Five years in Management Consulting at KPMG sharpened that thinking: analysing data, building people and communication strategies, and translating complexity into something clients could actually act on.
Today, I drive marketing strategy and execution for 10+ products at First Bank of Nigeria. I connect product priorities, audience targeting, channel strategy and brand positioning, aligning internal teams and external partners from brief through launch. Working in a regulated bank has made my approach sharper: every decision must be commercially useful, clearly evidenced and compliant.
Outside work, I lead Communications and Public Relations for LifePointe, directing a volunteer team of designers, writers, photographers and social media managers across email, print, social media and out-of-home campaigns.
I'm also PMP certified, which is less of a line on a CV than a working habit: scope agreed up front, dependencies mapped, stakeholders told before they have to ask, and a launch date that holds.
What I bring is strategic thinking with delivery discipline: evidence before execution, clear decisions across complex stakeholder groups and accountability for measurable outcomes.
1stClass Hons, Loughborough
100%Over target, SME Connect
6+Years across marketing & consulting
5Years at KPMG
